Thursday, August 27, 2009

Media? Web 2.0? Social Media?

This week's lecture was all about the internet, technology and media. Technology is the actual physical object, whereas media is used for social and cultural communication where technology becomes the medium for that communication. There are certain themes for internet studies such as; virtual community, where people chat to each other long enough to form real feelings and relationships. Another theme is individual identity, where we can create ourselves over the internet through facebook pages, blogs etc. The internet is becoming increasingly popular and becoming normal to meet people with similar interests to you. It may be hard to meet someone in a bar, who probably doesn't hold the same interest as you but you can do specific searches on the internet. There is a new element called ego centric social network where the focus moves away from groups to you, the individual. Take example myspace, where people take countless photos of themselves and talk about themselves like they're advertising themselves to the world.

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Then comes web 2.0. Out with the old and in with the new. Web 2.0 features folksonomy, using 'tags' on posts or items, the idea of user-generated context, where people make stuff such as photos, videos and put them on the internet and open API, where you can share data between services. Additionally there is social media which features blogs, social network services and content sharing communities. However with all these exciting new features, our personal details are becoming more easily accessible and it's our privacy we need to think about.

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