This week's lecture was done by Jason Nelson. Who basically focussed on the top of Utopia, which in theory is a word for an ideal community of society. But, he talked about web Utopia. Jason put forth that when the web first came about, companies put a lot of money into web technologies but then came the 'dot com' crash, where the stockmarket wiped out millions on internet technology, however by adding .com to the end of their site, the stocks would shoot back up again. This just demonstrates how much the internet changes, where putting something as simple as .com can bring back viewers. However, people can get bored of certain internet sites and move on to the next (Facebook instead of Myspace), hence that the internet is so unpredicable.
A lot of people are searching for Utopia but creators need to target specific groups in order for their web business to succeed. This can be achieved when producers continuously work, change and produce interesting material. Maybe that is why Facebook always changes with new elements added.
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